What is branding photography?

Brand photography is a collection of professional images that reflect your business, and fit with your visual identity through the use of colours, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.

Why is branding photography so important for your business?

Brand photography makes your business more relatable, professional and trustworthy. Statistics show that consumers are more likely to trust a business and purchase from a business that uses social media platforms. When you and/or your team can be seen throughout your marketing, potential clients will be able to see who they would be working with, get a glimpse into the process, and imagine themselves being a part of that experience. Photos with humans in them take your products and services from seeming unattainable, conceptual or hypothetical, and bring them into reality as something tangible, achievable and desirable.

People form a first impression in just 50 milliseconds, so everything you share has to wow and do it fast! Good quality, consistent, professional brand photography is going to help capture potential clients in a flash as they’ll see that you appreciate attention to detail, high quality content, cohesiveness and great aesthetics. I know that if something is presented well, I’m already mostly convinced without even knowing anything about the product or service!

How I can help!

I photograph high quality sets of images for you that are tailored for your ideal client. You are provided with photographs that flow together and showcase your product or service that you offer in a consistent and cohesive manner. From headshots to your workspace, and all the little things in between, I help you curate your story in a way that you will be proud to show it off to the world.